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A landing page is the first page that the visitor lands on when they click on the link to your website. It takes them to that specifically created page designed to make them take action. All businesses aim to have their leads convert to sales. Therefore, you need to ensure that your landing page stands out to visitors. A marketing strategy agency provides that your landing page design tells the visitors what they need to do and the easiest way to do it. If you’re wondering how to create an excellent landing page for your business, you’re in the right spot. This article explores different elements you need to include in your landing page and the ideal way to have them.
Engaging Headers
One of the top things the best marketing strategy agency agrees is necessary for an excellent landing page is engaging headers. The header needs to be precise and inform you what your unique selling point is. It shouldn’t belong, just short and catchy. If your company has a slogan, this could make the header. In addition, you can use sub-headers to provide visitors with more information on what you’re offering. You can turn to a dedicated marketing strategy agency for directions on how you can achieve engaging headings.
All Form of Media
Most people aren’t aware, but visual elements are essential in a landing page. Although most people can interpret things visually these days, it is still vital to add images or videos to your landing page. If you’re using a video, don’t let it be long. Ensure your videos are short but engaging and tell a story. It needs to add value to your landing page, and keeping it short helps prevent a slow loading time that could affect your site’s ranking. If you’re using images, ensure it is relevant and quite fitting for whatever position you choose. They also need to be clear and possess the correct size.
Logo and Branding
Just like every other page on your website, your logo placement and branding need to be similar. If you want your landing page to be a high converting page, your log should be bold. The top marketing strategy agency uses it to foster brand awareness in the future. Ensure you place the logo strategically where it’s not in the way but still quite visible. You should also ensure consistent branding that will make the landing page appealing for visitors.
Use Call-To-Actions
Another element you cannot miss out on when creating your page is call-to-actions. It is a strong tactic that can help optimize your conversion rate. CTAs aim at making users feel like they need to act. It should be precisely straight to the point and direct the visitors on where to go. You should also inform them in your CTAs how acting can help them. However, don’t place CTAs in every sentence as that would draw attention away from the message.
