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One of the most popular areas for companies and professionals, the career in digital marketing is wide and seductive. Let us face it, what company does not want to increase its online visibility in a world that online dominates? At Victorrious Digiital, Digital marketing classes in Pune are in such demand, from both those looking for updates and those who have never had contact with the area. Nevertheless, the question is what really makes a digital marketer?
A successful career in digital marketing
Back home, do you really know what digital marketing is? It is a set of communication strategies to promote a brand, a person or a company online. It seems simple to define, but the profession involves complex and very well aligned strategies between people and technologies, under an umbrella of broad actions and responsibilities – content production, design, video creation, social media management, analysis and management of real-time performance, inbound marketing and an agile mindset.
Digital Marketing: Professions
To understand, we have separated the main occupations into a digital marketing team and their functions.
Contents
This professional is responsible for seeking subjects of interest to the target audience and producing this knowledge in different formats, such as videos, blog posts, info graphics, e-books, whitepapers etc, choosing the best channels to publish them. The professional needs domain in SEO and skill in managing social networks, if the company does not have a person dedicated to this task.
Social media
Social Media is usually part of the Content team, responsible for managing the entire brand channels, producing content for social networks and monitoring their results, as well as measuring the best publication times for each channel.
Media
The media professional outlines the best strategy to communicate to people about the brand, managing the amount that will be directed to different channels, whether for banners on websites, social networks, sponsored links, paid content on portals, etc. This professional selects placements and negotiates the price, number of insertions, and ad serving time. It analyzes the results to see how to optimize your campaigns on Google Ads, or if the return is in line with the investment.
Business Intelligence
Business Intelligence is analytical, excellent logical reasoning, skills with numbers, spreadsheets and data collection, analysis and manipulation, and, at the same time, aptitude for communication. As new technologies and tools emerge, new learning resources are also available.
Social CRM
Social CRM is the junction between BI and the Content professional. While the BI has the analysis of the base of customers and prospects, the relationship professional is the person who will generate the messages to communicate with this base. Therefore, he defines what is the best time and message to communicate with the customer after the purchase.
Conclusion
To start a digital skill, no matter how self-taught the person is, it will be necessary to be trained in the area. There are great options for specialization Digital marketing courses in Pune. This type of course will teach you how to apply the fundamental concepts of communication to digital media, as well as how to deal with the various tools.
